To coincide with their recent brand refresh, the Make-A-Wish Foundation looked to Responsys for help redesigning their email program. The goal was to create flexible, modular templates which could allow individual local chapers across the country to utilize email for connecting with their supporters. 

The new templates feature prominent wish kid imagery for a more visually-impactful message, allowing the power of the wish stories to shine. To enhance the personal connection in their communications, opportunities were created for adding quotes from wish kids, parents, and supporters, and prominent social sharing links were included.

Designer: Kathryn Alva

Art Director: Rocky Thomas